I had a good play with Periscope last night.
I won’t be the first to say this, or the last, but I feel that it is a real game changer.
Blogging turned us all into publishers, and Twitter turned us all into commentators. Periscope (and Meerkat, shouldn’t forget Meerkat) can turn us all into broadcasters.
Genuinely engaging and world shrinking. The possibilities for brands are huge of course, but the real impact may be felt between individuals communicating their experiences to each other across the globe. Imagine something like this existing during the Arab Spring, for example.
Simon Banoub's Marketing Blog. 